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Five Questions with Paul Diamond: Head of Commercial

We have a great team working together here at xDesign: our people (working on-site and remotely!) are fun, intelligent, driven, and make our company an exciting, friendly place to be.

In this “Meet n’ Greet” series, we’ll introduce you to some of the incredible people working at xDesign who help us drive our growth and success, every day.

This week, we’re highlighting our head of commercial, Paul Diamond. Read on to learn about Paul’s background, his motivation, and his one-word description of xDesign!

1. First things first! What is your role at xDesign and how long have you been with the company?

I am head of commercial at xDesign. I lead the new business function and have been at xDesign for four months.

2. What’s your professional background & what led you here?

Over the last 15 years I have been involved in delivering digital solutions for a diverse range of customers such as Standard Life Investments, The EFL, Farrow & Ball, Lloyds Banking Group, and The Jockey Club. My background is in client services and new business with a focus on developing strategic relationships. Basically, I act as the client’s representative internally to ensure they get maximum value from their relationship with xDesign. I look to understand my clients businesses, vision, and priorities, and then I work to shape and provide them with the right team, with the right skills, to create their fastest path to success.

On meeting the xDesign leadership team I was really excited by what has already been built here over the last 11 years, including the phenomenal client base, but I was even more excited by the company’s ambitious plans for the future. The clarity of xDesign’s proposition - to deliver software engineering teams that support ambitious organisations as they scale and shape the future of digital in the UK - was incredibly compelling to me.

Ultimately, the more I learned about the business, the more I knew that I wanted to be part of its story. Now, here I am!

3. What’s involved in your day-to-day role?

My role is about forming long-term, successful relationships by making connections, understanding customer challenges, and defining a joint vision for success. It’s a lot of work, but it’s a lot of fun.

What I enjoy most about my role is that no two days are the same. Talking with prospects allows me to dive into a wide range of businesses. I genuinely look forward to meeting new potential clients, trying to understand their challenges, and working with them to uncover how and where we may be able to best support them.

Honestly, it’s never a boring day at the office when your job is to showcase the value that a business like xDesign can offer.

4. What’s something you’re passionate about when it comes to your work?

Results! I’m passionate about delivering work that works.

I’m committed to doing everything that I can to deliver work that we are proud of - work that delivers measurable value for our clients, their employees, and their customers.

5. Describe xDesign in one word.


Come join the team - start a career at xDesign.