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Is your business addicted to data?

With businesses collecting data on the majority of areas of their operations, is this necessary if the information isn’t helping their decisions?

In an article with Raconteur, in association with The Times, our CEO, Euan Andrews, backs a more intuitive approach to data analysis. He states that understanding what insights you are looking for from the data paired with the right processes and strategy will help to make more informed business decisions.

Read the full article here.